Stylist Lotta Volkova’s personal Instagram profile has experienced tremendous growth in the wake of the recent Balenciaga campaign scandal. Like the fashion house, the latter posted frightening pictures of kids on her social media page. Since seeing the same, online users have been horrified.
Continue reading this article about Who is Lotta Volkova? Balenciaga’s Instagram controversy explained.
After a recent ad campaign involving children went viral, Balenciaga experienced a severe reaction in recent weeks. Little ones were holding teddy bears dressed as bondage bears in the same scene. The photo shoot also shoddily concealed a court document that displayed a Supreme Court ruling on a case involving child pornography. Online users quickly deleted the brand from social media networks.
On Lotta Volkova’s Instagram, a man and woman hugging each other while wrapped in plastic bags included a woman who appeared to be sacrificing herself for “the devil.”
Her account also included a picture of a little child holding a skull in one of the posts. Another image showed a girl with her mouth and eyes covered and held back by cellophane tape. Here is more about the whole Instagram controversy.
Who is Lotta Volkova?
The birthplace of Lotta Volkova is Russia’s Novosibirsk. She was born with a keen sense of fashion, at 17, Volkova left her village to attend Central Saint Martins in London, where she focused on art and design.
Lotta Volkova is a stylist and consultant, the club scene in London has quickly made the fashionista a rising sensation. Additionally, she founded the Lotta Skeletrix record label and is currently based in Paris, and works internationally.
After relocating to Paris in 2007, she began working with Gosha Rubchinskiy. Then Lotta Volkova met Demna Gvasalia, and it was via her that Volkova gave Vetements’ artistic direction. She also has experience working with other labels, such as Sies Marjan and Balenciaga. She has collaborated with famous people like Kanye West and Justin Bieber.
What is the controversial Balenciaga ad?
Over the past week, a strange series of scandals involving two advertising campaigns have engulfed the high-end fashion label Balenciaga. One advertisement had a young model holding a teddy bear dressed in black leather and chains that many people associated with BDSM clothing. The other, much stranger, was a collection of court records, one of which had the wording of a Supreme Court ruling about child pornography.
The campaigns, which were just released, sparked controversy, which prompted the company to withdraw both, sue the creative firm that created them, lose an award, and make numerous statements. Here is an analysis of what transpired and what it implies for Balenciaga’s future.
The campaigns
The two ad campaigns in dispute were Balenciaga’s Christmas 2022 and spring 2023 advertisements, both captured by photographer Gabriele Galimberti. The advertising campaign for Christmas included teddy bears dressed in what appeared to be S&M-style leather attire. The bears are teddy bear-shaped plush handbags that Balenciaga sells. Although visually reminiscent of S&M clothing, the leather straps also serve as the bag’s straps.
The spring campaign promotes an imminent Balenciaga and Adidas collaboration; strangely, both companies recently had to sever their relationship with brand partner Kanye West due to wholly unrelated scandals. A Balenciaga x Adidas backpack, as shown in the advertising campaign, perched on a stack of paperwork, a laptop, and legal documents in an office setting.
The legal documents are the source of the problem. One of them appears to display, if somewhat covered, words from a Supreme Court ruling concerning the PROTECT Act, a federal statute passed in 2003 that claims the First Amendment does not protect child pornography.
The Fallout
The response was quick on social media. Around November 20, people on Twitter initially brought attention to the document’s text. As outrage rose, pundits in the fashion business, such as Diet Prada, rapidly picked up the issue. It then spread to essential media sources. Tucker Carlson, a Fox News host, arrived early to cover it.
Balenciaga finally removed both ad campaigns from social media once the uproar grew more intense. Longtime brand ambassador Kim Kardashian said on Sunday that she would be “re-evaluating her relationship with the company” in a statement shared on her social media sites.
Demna Gvasalia, the creative director of Balenciaga, who frequently goes by his first name alone, was scheduled to receive the Global Voices Award from Business of Fashion next week for “using his platform to explore socio-political concerns and empower marginalized people.”
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However, on Instagram, the publisher said it was withdrawing the offer. As an alternative, BoF announced that it would invite Balenciaga representatives to the event so they could explain. According to BoF’s announcement, Balenciaga turned down the chance.
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FAQ’s:
Who is Lotta Volkova?
Lotta Volkova is a stylist and consultant, the club scene in London has quickly made the fashionista a rising sensation. Additionally, she founded the Lotta Skeletrix record label and is currently based in Paris, and works internationally.
What is the controversial Balenciaga ad?
Over the past week, a strange series of scandals involving two advertising campaigns have engulfed the high-end fashion label Balenciaga. One advertisement had a young model holding a teddy bear dressed in black leather and chains that many people associated with BDSM clothing. The other, much stranger, was a collection of court records, one of which had the wording of a Supreme Court ruling about child pornography.
